Brik’t launches freeze-dried fruit tea in Singapore

Singapore brand Brik’t has launched a premium freeze-dried fruit tea line made with real fruit, targeting consumers who want healthier drinks without sacrificing convenience. The company says the shelf-stable, single-serve format is now gaining traction with retailers, hospitals, schools and hospitality partners across Singapore.

Why it matters: - Brik’t is betting that Singapore consumers want a healthier alternative to sugary drinks and artificial drink mixes. - The product targets busy shoppers who want a beverage that is easy to prepare, shelf-stable and made with real fruit. - The launch also reflects a broader shift toward clean-label drinks with fewer additives and more transparent ingredients.

What happened: - Singapore-based Brik’t launched a premium freeze-dried fruit tea range made from real fruit. - The brand was founded in 2025. - The product dissolves in hot or cold water and is sold as a single-serve format. - Founder Ms. Skyler Qin said the company created Brik’t to offer a clean-label beverage that fits modern lifestyles while maintaining taste and quality.

The details: - Brik’t uses proprietary freeze-drying technology to preserve taste, natural nutrients and freshness. - The drinks contain no artificial preservatives, no artificial colours and no added sugars. - The fruit tea bricks are shelf-stable without refrigeration. - Brik’t says the format supports home, office, travel and hospitality use. - The company says the product can also be used for mocktails and culinary applications. - The brand says the packaging is compact and designed to reduce waste compared with traditional bottled beverages. - Brik’t says the business is committed to responsible sourcing and minimal packaging. - Brik’t’s mascot, Brikky, is an animated character inspired by the rectangular fruit tea bricks.

Between the lines: - Brik’t is positioning the product as both a beverage and a retail-friendly format, which could help it stand out in convenience, pharmacy and hospitality channels. - The emphasis on clean-label ingredients and portability suggests the company is aiming at consumers who want healthier choices without extra preparation. - The company is also building brand identity through a mascot and retail partnerships, not just product claims.

What happened: - Brik’t says it has gained recognition from retailers, distributors and consumers in Singapore. - The company lists partnerships and collaborations with Shangri-La Group Singapore, Mt. Alvernia Retail Pharmacy, NUH Medical Centre Retail Pharmacy, Ng Teng Fong General Hospital Retail Pharmacy and Woodlands Health Hospital Retail Pharmacy. - Other named partners include the Singapore Food Manufacturers Association, RISIS Singapore, Timezone Singapore, NUS Octobox Smart-Mart, NTU Octobox Smart-Mart, Chatsworth Preschool, Kidztopia Singapore, ABC Cooking Studio Singapore, NUS Medical Club and NUS Law Club. - Brik’t says additional collaborations and retail partnerships are in development.

What's next: - Brik’t is expected to keep expanding its retail and institutional footprint in Singapore. - The company’s next stage appears focused on broadening distribution while building awareness for freeze-dried fruit tea as a mainstream category. - More partnerships are already in development, signaling further channel expansion ahead.

The bottom line: - Brik’t is trying to turn freeze-dried fruit tea into a mainstream healthy beverage option in Singapore by pairing convenience with clean-label ingredients and shelf stability.