Jack’s Place rolls out cheaper kids’ meals and student sets

Jack’s Place has introduced refreshed weekday dining deals across its Singapore outlets, including kids’ meals from $3++ and student set meals at $8 nett. The new offers target families and students as the steakhouse chain marks its 60th year.

Why it matters: - Jack’s Place is using lower-priced weekday meals to pull in families and students across its islandwide Singapore locations. - The deals come as the homegrown steakhouse chain marks a 60-year milestone. - The offers broaden value options at a time when diners are looking for affordable sit-down meals.

What happened: - Jack’s Place launched two refreshed menu offers: a Kids’ Menu Meal Deal starting from $3++ and a Student Set Meal Deal priced at $8 nett. - The Kids’ Menu is available all day on weekdays, Monday to Friday, excluding eves of and public holidays and special occasions such as Children’s Day. - The Student Set Meal is available Monday to Friday from 11 a.m. to 5 p.m., excluding public holidays and special occasions. - The refreshed menus are available across all Jack’s Place locations islandwide. - The same deals are also available at Eatzi Gourmet Steakhouse & Bistro, the halal-certified sibling restaurant at SAFRA Yishun.

The details: - Kids under 10 can buy selected Kids’ Meals from $3++ with the purchase of any à la carte or promotional main course. - The Kids’ Menu remains available at its regular price without the qualifying purchase. - Each Kids’ Meal Deal includes a complimentary glass of apple juice and a single scoop of ice cream. - The $3++ kids’ options include Spaghetti Beef Bolognese, Chicken Nuggets & Fries, and Kids’ Fish & Chips. - The $5++ kids’ option is Minute Striploin Steak & Chicken Chipolata Sausages, served with mashed potato and seasonal vegetables. - The regular price for selected kids’ meals is usually from $8.80++. - The Minute Striploin option is usually priced at $10.80. - The student deal is targeted at primary, secondary and tertiary students. - Diners must present a valid student ID card to get the student promotion. - Each student set includes one main course and one soft drink. - Soft drink choices are Coke, Sprite or Iced Lemon Tea. - Student main-course choices include Striploin Steak & Chicken Chipolata Sausage with Brown Sauce. - Student main-course choices also include Chicken Chop & Chicken Chipolata Sausage with Chicken Gravy. - Student main-course choices also include Cheesy Baked Spaghetti with Grilled Chicken. - Student main-course choices also include Cheesy Mac & Cheese with Grilled Chicken. - Student main-course choices also include Cheesy Beef Meatball Pasta in Creamy Tomato Sauce. - A $1.00 nett add-on upgrades the meal with Day’s Soup and free-flow garlic bread. - A $3.00 nett upgrade swaps the standard starch for Jack’s Place signature baked potato. - Prices stated are nett or subject to 10% service charge and prevailing GST. - Jack’s Place says the rollout is part of a celebration of its 60-year history and its relationship with diners. - The company directs diners to its website and social channels for more information, including the company’s website, Facebook page, and Instagram account.

Between the lines: - The menu refresh is positioned around value, which suggests Jack’s Place is competing on affordability as much as its core steakhouse offerings. - The kids’ and student deals are structured to drive weekday traffic, when restaurants often need to fill tables outside peak family dining periods. - The 60th-anniversary framing gives the promotion a celebratory angle without changing the basic commercial goal: bring in more diners.

What’s next: - Jack’s Place says the deals are part of its anniversary celebration, with diners directed to its website for the latest information. - The restaurant chain will likely continue using limited-time promotions and set meals to reinforce its value positioning.

The bottom line: - Jack’s Place is betting that low-cost weekday meals for kids and students will keep its tables busy while reinforcing its reputation for value.